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Don’t Hire Sales Before You Have a System
Many early-stage HealthTech and diagnostics companies don’t have a sales problem; they don’t have a commercial system. Hiring a salesperson into that gap is a fast way to burn cash and then blame the person you just hired.
In complex healthcare, Biotech and Life Science sales, a salesperson is the final component, not the foundation.
M Win
Jun 305 min read
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