NEWS & UPDATES

Many early-stage HealthTech and diagnostics companies don’t have a sales problem; they don’t have a commercial system. Hiring a salesperson into that gap is a fast way to burn cash and then blame the person you just hired. In complex healthcare, Biotech and Life Science sales, a salesperson is the final component, not the foundation.

If your pilot has no agreed path to a commercial decision, it isn’t a sales stage. It’s a local experiment. Useful for learning, but it is not driving revenue with the organisation.

Most HealthTechs dont fail because the product wasn't good enough. They fail because the Go-To-Market (GTM) plan never really had a chance.