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Winrow Consulting
Winrow Consulting is a dynamic business consulting firm dedicated to providing exceptional services in the field of business management and strategy. Our mission is to help companies achieve their full potential by offering expert guidance and innovative solutions. We take pride in our ability to assist clients in overcoming challenges and seizing opportunities, ultimately driving their success to new heights.
ABOUT
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MLW Consulting helps Healthtech and Life Sciences founders turn promising products into commercial reality and revenue. We work with early‑stage and scaling teams who are strong on technology and clinical insight, but want more clarity and confidence on the commercial side.
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I’m Marc Winrow. Over the last 25+ years I’ve led commercial teams and launched new diagnostics, digital health and medical technology products across the UK, EMEA and North America. I’ve seen the same patterns in big diagnostics companies and small start-ups: lots of activity, not enough traction.​
​Now I work alongside founders, leadership teams and investors to fix that. Typical work includes: tightening the first ICP, shaping a practical go‑to‑market plan, designing pilots that generate the right evidence, and establishing commercial & operational processes - putting in a rhythm so the team stays focused on the right deals and goals.
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You won’t get a big consulting team or a 60‑slide strategy pack. You get a hands‑on partner who’s been in the commercial seat, who will ask hard questions, help you make trade‑offs, and leave you with clear next steps your team can actually execute.
Why Choose MLW Consulting
At MLW Consulting we pride ourselves in working hand in hand with our clients to ensure we deliver the results that suit the needs of their business.
We’ve spent decades either selling and launching diagnostics, digital tools and SaaS into Healthcare and Life Sciences, or running complex projects in large multinationals. That mix means you get practical judgement on ICP, GTM and sales cycles that comes from real experience, not theory.
MLW Consulting uses straightforward frameworks – ICP work, one‑page plans, targeted channel tests and management systems – adapted to regulated buyers, pilots, procurement and long sales cycles. The result is a focused plan your team can actually run.
Engagements are lightweight and fast: 90‑minute health checks, short working sessions, clear 90‑day action plans, and optional ongoing support instead of bloated projects and big teams. You keep control; we help you move from “a few pilots” to a repeatable way of winning customers.
Our Team
Marc Winrow
Founder & Director
Marc Winrow has spent more than 25 years bringing diagnostics, digital health and medical technology products to market across the UK, EMEA, Asia and North America. He’s led commercial teams, launched new products into tough healthcare environments and lived through long sales cycles, pilots that stalled and go‑to‑market plans that needed fixing.
Lisa Winrow MEng CEng MIET
Operations & Project Management
Lisa brings 25+ years of project and operations management experience from both multinationals and small businesses. She runs our internal operations and oversees client projects end‑to‑end, keeping work on track and goals clear. Her organisation and eye for detail mean plans turn into delivery, not just documents.
Need more details? Contact us
If you’re building a Healthtech or Life Sciences product and want clearer focus, a sharper GTM plan or help turning pilots into paying customers, let’s talk.
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You can contact us by email or connect with us on LinkedIn:
LinkedIn | MLWconsulting