NEWS & UPDATES

Many early-stage HealthTech and diagnostics companies don’t have a sales problem; they don’t have a commercial system. Hiring a salesperson into that gap is a fast way to burn cash and then blame the person you just hired. In complex healthcare, Biotech and Life Science sales, a salesperson is the final component, not the foundation.

Many companies either have a 40-slide strategy deck that nobody looks at or no clear plan at all, just a vague direction of travel. A one-page strategic plan forces you to ask a few hard questions, put the answers in one place, in plain language and gives you something the entire team can point at and say, "this is what we have agreed to".

Most HealthTechs dont fail because the product wasn't good enough. They fail because the Go-To-Market (GTM) plan never really had a chance.