NEWS & UPDATES

If your pilot has no agreed path to a commercial decision, it isn’t a sales stage. It’s a local experiment. Useful for learning, but it is not driving revenue with the organisation.

Many companies either have a 40-slide strategy deck that nobody looks at or no clear plan at all, just a vague direction of travel. A one-page strategic plan forces you to ask a few hard questions, put the answers in one place, in plain language and gives you something the entire team can point at and say, "this is what we have agreed to".

Most HealthTechs dont fail because the product wasn't good enough. They fail because the Go-To-Market (GTM) plan never really had a chance.